PODCAST >> Project 7′s Tyler Merrick Discusses the Business of Running a Cause Business
Listen to an interview with a cause marketing startup success
Jan 14, 2013 3:15 PM ET
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Cause Talk Radio Weekly Podcast
Audio File
Companies & Causes - the official blog of the Cause Marketing Forum
An abundance of small, cause-branded products flood the market each year, most of which you'll never see again because they lack a solid business strategy. On this episode of Cause Talk Radio, Project 7's Tyler Merrick talks about how their lifestyle giving brands have earned a place on the shelves of WalMart, Target and 7-Eleven. Hint: it took a LOT of sweat equity and persistence. Join Megan and Joe for this inspiring conversation, particularly if you are, or dream of being, a cause-focused entrepreneur.
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