Supply Chain & the Circular Economy

Poland Spring and Sea Bags Collaborate to Celebrate America Recycles Day

Iconic Maine Brands Announce Consumer Sweepstakes to Give Away Exclusive Tote Bags Made from Recycled Materials
Nov 15, 2018 1:30 PM ET
Campaign: Nestlé in the U.S.: Healthy Planet

POLAND SPRING, Maine, November 15, 2018 /3BL Media/ –  Poland Spring® 100% Natural Spring Water and Maine retailer, Sea Bags, are collaborating to raise awareness about recycling, and help prevent recyclable materials from being discarded in landfills. In celebration of America Recycles Day, Poland Spring and Sea Bags have collaborated to create 100 limited-edition, premium tote bags utilizing sail cloth made from recycled water bottles.

The outside of each bag is made from sail material fabricated from recycled bottles, while the inside is made from Sea Bags’ collection of recycled sail cloth. The bag’s exterior will feature an image of the State of Maine with a heart sewn over Poland, Maine, the home of Poland Spring® 100% Natural Spring Water since 1845. The inside lining design features trivia about the Poland Spring brand, Sea Bags, and Maine. Twenty-five of the tote bags will be given away through a sweepstakes launching today*, and the remainder will be donated back to local organizations for fundraisers.

The sail cloth which is being used to create the exterior of the totes was commissioned over 10 years ago by local Maine sailor and Nestlé Waters North America employee, Bob Daigle. Originally created for his boat named “Thirsty,” the sail cloth is 80 percent made from recycled plastic bottles.

“We are thrilled to collaborate with Poland Spring. We are a company founded on “what if” as it pertains to recycling and this recycled bottle fabric encompasses that. We also love the philanthropic nature of this campaign – we hope the ripple effect of giving 75 Sea Bags back to the community is tangibly impactful,” said Beth Shissler, President of Sea Bags.

This collaboration is the latest way Nestlé Waters North America is inspiring consumers to recycle and support the use of recycled materials. Since 1994, Nestlé Waters North America has reduced the PET plastic content of their half-liter water bottles by over 60 percent. The company also uses recycled plastic in a number of its brands. Most recently, Nestlé Waters launched a 700 ml bottle for its Nestlé® Pure Life® brand that is made using 100 percent recycled plastic.

“Plastic is a resource that can be used over and over, which is why all of our single-serve water bottles are 100 percent recyclable,” said Heather Printup, Community Relations Manager, Poland Spring. “Sea Bags is the perfect partner here in Maine to help us raise awareness of the importance of recycling and ensure that our bottles – and other recyclable materials – are captured, recycled, and reused again.”

Nestlé Waters is the first beverage company in North America to add How2Recycle information on the labels of its major U.S. brands. The company further aims to prevent recyclable plastic materials from being discarded as waste by advancing smart recycling policies, using recycled materials in their packaging, and supporting programs that expand consumers’ access to recycling at home and on-the-go.

People can visit www.polandspring.com/seabags for a chance to win one of 25 recycled limited-edition tote bags. In addition, the grand prize winner will win a year’s supply of Poland Spring water. Submissions close on December 7, and winners will be selected the week of December 10.

*NO PURCHASE NECESSARY. Open to legal residents of the 50 United States (D.C.) 18 years or older.  Ends 12/7/18. To enter and for official rules, including odds, and prizes descriptions, visit www.polandspring.com/seabags. Void where prohibited.

About Nestlé Waters North America 
Nestlé Waters North America offers an unrivaled portfolio of bottled water brands for healthy hydration, including Poland Spring®, Nestlé® Pure Life®, Perrier® and S. Pellegrino®. The company also owns and operates ReadyRefreshSM by Nestlé®, a customizable water and beverage delivery service. Just Click and QuenchSM.

Based in Stamford, Connecticut with some 8,500 associates, we are committed to reducing our environmental footprint across our operations. As a natural resource company, we sustainably manage 47 spring sources and conserve nearly 21,000 acres of natural watershed area. We are also committed to creating shared value and being a good neighbor in the 140 communities where we operate in the U.S. For more information, visit us at www.nestle-watersna.com/en and follow us on Twitter, Facebook and Instagram: @NestleWatersNA. 

About Sea Bags
Sea Bags is a Maine-based designer and manufacturer that transforms sails into nautically-inspired totes and accessories. With a company emphasis on sustainability, their products are upcycled from used sails. They also use eco-friendly inks and develop solutions to reduce scrap. Since 1999, they’ve saved over 600 tons of materials from going into landfills.

The company is headquartered in Portland, Maine, with retail stores in Maine, New Hampshire, Massachusetts, Connecticut, Rohde Island, New York, New Jersey, Maryland, and Florida. Additional information on Sea Bags can be found at https://seabags.com/.