Media & Communications

The Power Behind Brands in Motion

WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.

Nov 21, 2019 8:45 AM ET

Campaign: Duckprints in the Community

WE Communications' Bill Schultz (l) and Aflac's Catherine Hernandez-Blades elaborate on third-annual study. (All photos courtesy of Tina Smothers)

Innovation for innovation's sake can be useless, even dangerous, for brands, warned Hernandez-Blades.

Originally published on PR Week

Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.

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The Power Behind Brands in Motion

WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.

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