Events, Media & Communications

Preventing and Managing Crises in Cause Relationships and Programs

December Webinar for Proactive Cause Marketers
Dec 5, 2012 3:05 PM ET
Campaign: Cause Marketing Masters Series

December 5, 2012 /3BL Media/ - A celebrity spokesperson “dethroned”? A good cause “infected” by politics? A cause marketing program exposed as misleading? Crises can take many forms: those that could have been avoided, those that should have been handled better and the few that were managed so well we rarely hear about them.

  Because you're the type of cause marketer that likes to be proactively prepared for anything, join Cone Communications’ Chief Reputation Officer Mike Lawrence, and Executive Vice President Alison DaSilva as they as they provide tips on how to plan cause programs and relationships that minimize crisis risk, and how to communicate- both inside your organization and outside- when a crisis strikes.   

REGISTER FOR THIS WEBINAR NOW

You Will Also Receive:

  • Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time)
  • A download of the PowerPoint presentation that accompanies this webinar
  • The opportunity to ask questions of the presenters (live attendees only)

This webinar is FREE to CMF Members or $99. 

REGISTER NOW

For more information, contact info@causemarketingforum.com

Check out other upcoming webinars or browse our archive of recorded cause marketing courses, available on demand, 24/7.

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A celebrity spokesperson “dethroned”? A good cause “infected” by politics? A cause marketing program exposed as misleading? Crises can take many forms: those that could have been avoided, those that should have been handled better and the few that were managed so well we rarely hear about them.

Join Cone Communications’ Chief Reputation Officer Mike Lawrence, and Executive Vice President Alison DaSilva as they as they provide tips on how to plan cause programs and relationships that minimize crisis risk, and how to communicate- both inside your organization and outside- when a crisis strikes.