“Purpose” – It is Central to Business Success Says a Sustainable Brands Thinker -- And, A Fascinating Look Into the 21st Century
SustainabilityHQ Highlights (04.27.2016)
“Purpose” – It is Central to Business Success Says a Sustainable Brands Thinker…
What may sound at first glance to be “touchy-feely” management advice turns out to be solid guidance to corporate executives and managers strategizing about “bullet-proofing” their companies and brands for the immediate and the long-term. Dimitar Vhalov, the Director of Content for Sustainable Brands, explains in our Top Story the importance of “purpose” for companies as the enterprise is made more resilient and focused as part of “future-proofing,” especially for brand marketers.
There are seven trends to watch in 2016 at the “intersection” of sustainability and purpose, he explains. These include “next level leadership frameworks” to provide an integrated, interdisciplinary innovation mindset that will help executives put systems-driven processes in place to set the right goals and take concrete actions to achieve the goals. These include “Evonomics” and “The Embedding Project” and “Vaultus.” Are these new to you? Read more in our Top Story to learn what they mean – and the importance of “purpose” in the context of sustainability and corporate responsibility.
And do look into the fantastic conference presented every year by the Sustainable Brands organization (this year in June in San Diego) -– click here for more information.
Top Story
7 Trends at the Intersection of Sustainability and Purpose to Watch This Year
(Tuesday - April 19, 2016)
Source: Sustainable Brands - There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in...
And -– A Fascinating Look Into the 21st Century –
The Forbes Interview With Hank Boerner by Chris Skroupa
Also on top of this week’s presentations for you in this newsletter is the Forbes interview by Chris Skroupa of G&A Institute chair and chief strategist, Hank Boerner. As we move deeper into the 21st Century, what are some of the ingredients for business success? To a significant degree, these will include the important foundations put in place in the 19th and 20th Century. As we innovate, we also build on the previous decades’ innovations, Boerner suggests. And while it is difficult, of course, to predict the future, we can look at what worked in terms of breakthrough thinking and tinkerers’ insights (such as John Rockefeller, Thomas Edison, Henry Ford, Steve Jobs, all the way back to the 18th Century breakthrough by James Watt and the steam engine) that led the way for industrialization and continue to point the way in the 21st Century to future innovations and breakthrough thinking (like that of Elon Musk).This is a fascinating conversation that we think you will enjoy reading. It’s a good companion piece to the insights offered by Sustainable Brands’ Dimitar Vhalov.
And do tune in to the Skytop Strategies and G&A Institute conference on the 21st Century company coming in June at Baruch College/CUNY in New York City -- click here for more information.
