RecycleBank® to Co-Present with Coca-Cola® at GMA/FMI Sustainability Summit

(3BL Media / theCSRfeed) NEW YORK, NY – December 6, 2010 – Preston Read, senior vice president of government affairs at RecycleBank®, the premier green rewards program that motivates people to take environmental actions, will co-present with Gary Wygant, vice president, recycling business development at The Coca-Cola Company® for a session entitled “Recycle 360: Innovative Approaches to Recovery and Recycling” at the Sustainability Summit. The annual event hosted by the Food Marketing Institute (FMI) and Grocery Manufacturers Association (GMA), working together as the Trading Partner Alliance (TPA), brings together retailers, manufacturers, government and advocacy groups to showcase successful business implementations of environmentally responsible policy and best practices. 

RecycleBank and The Coca-Cola Company® have had a longstanding partnership to motivate consumers to increase household recycling participation. In this engaging panel discussion, Read and Wygant will examine the spectrum of “carrot and stick” approaches to changing consumer behavior and offer their perspective on the most effective methods to drive measurable increases in recovery and recycling rates.   At RecycleBank, Read manages partnerships with both the public and private sectors. He liaises with State environmental agencies, regional municipalities and other government entities such as the U.S. Conference of Mayors and the International City Management Association, in addition to national and international environmental NGOs to promote positive environmental behavior and recycling programs across the nation.   Details of the session are as follows:   Who:         Preston Read, Senior Vice President, Government Affairs, RecycleBank® Gary Wygant, Vice President, Recycling Business Development, The Coca-Cola Company® What:       “Recycle 360: Innovative Approaches to Recovery and Recycling” presentation Where:      GMA/FMI Sustainability Summit, Arlington, Va., Crystal City Marriott When:     Thursday, Nov. 9 from 8:45 – 9:45 a.m. EDT   # # #   ABOUT RECYCLEBANK RecycleBank® motivates consumers and communities to take positive environmental actions that lead to a more sustainable future. With both its curbside recycling program and digital platform, RecycleBank incentivizes environmentally preferable behaviors with points that can be redeemed for discounts and rewards from participating local and national business partners. Through brand partnerships, consumer education and innovation, the company is helping to create a culture that encourages more sustainable consumption by increasing household recycling, reducing household energy usage and landfill diversion. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, RecycleBank is headquartered in New York City. For more information, visit www.RecycleBank.com.