RecycleBank® Names David Eisendrath as Data and Loyalty SVP

(3BL Media / the CSRfeed) New York, NY - January 19, 2011 - RecycleBank®, the leading social connection and engagement platform that motivates individuals to take positive environmental actions, announced today an addition to its executive team, appointing David Eisendrath senior vice president of data and loyalty. As the former corporate marketing vice president for Caesars Entertainment Corporation, Eisendrath brings more than 10 years of experience in analytics, customer loyalty programs, and consumer insights to RecycleBank. Eisendrath joins RecycleBank to identify new ways to engage, motivate and grow the company’s community of consumers interested in taking green actions. 

“RecycleBank is fortunate to add David’s breadth of experience and insight into customer loyalty and consumer behavior trends to our executive team,” RecycleBank CEO Jonathan Hsu said. “We’ve seen that motivating and rewarding individual green actions can collectively have a profound effect on local communities and the environment. David’s leadership will be a huge asset as we evolve and expand our platform to reach an even broader audience of eco-engaged consumers—online and offline.”   In his new role, Eisendrath will lead RecycleBank’s Data and Loyalty Teams to create exciting, engaging opportunities for RecycleBank members, foster a greater sense of community, and ultimately make a more significant impact on the environment. In addition to establishing new local and national partnerships, Eisendrath will apply his analytics expertise to help continue to innovate, increase customer loyalty, and create additional value for RecycleBank and its partners.   “RecycleBank has taken the concept of a loyalty program to an entirely new level by using rewards to incent people to think and live more sustainably,” Eisendrath said. “I’m thrilled to apply my experience to such a meaningful purpose, and I look forward to working with the team to help advance the shared mission of RecycleBank, its partners and the member community.”   While at Caesars Entertainment Corporation, Eisendrath was responsible for helping to increase the relevance of the Total Rewards loyalty program by developing deeper and richer knowledge of customer behavior. He began his career at J.P. Morgan, where he spent time in both the Financial Institutions Group and the Mergers and Acquisitions Group. He holds a Master of Science in hotel administration from University of Nevada, Las Vegas, and a Bachelor of Business Administration from the University of Wisconsin at Madison. # # # ABOUT RECYCLEBANK® RecycleBank® is the leading environmental social platform that realizes the collective impact of individual action. Through its digital offerings and partnerships with municipalities, haulers, small businesses and corporate brands, RecycleBank incentivizes green actions with points that can be redeemed for discounts and rewards. By educating, engaging and empowering its community online and offline, RecycleBank aims to encourage a more sustainable lifestyle by increasing household recycling, reducing household energy usage and motivating individuals and communities to take other environmentally preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, RecycleBank is headquartered in New York City. For more information, visit www.RecycleBank.com.