Recyclebank’s Samantha Skey to Address Competitive Couponing at ad:tech San Francisco
(3BL Media) San Francisco, CA - April 2, 2012 - Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced Chief Revenue Officer Samantha Skey will lead a session on the evolving landscape of consumer deal hunting at the ad:tech San Francisco conference on Tuesday, April 3. The panel, “Competitive Couponing: Social, Monetary and Personal Validation through Online Deal Hunting,” gathers leading minds from The Coca-Cola Company®, Blissmo and eBay that have employed ‘The Deal’, or Coupons 2.0, to drive everything from customer loyalty to environmental impact.
For the past 120 years, coupons have kept consumers snipping, searching and congratulating themselves in pursuit of a deal. From competitive sport and aspirational escape to virtual community and personal affirmation, the Deal has become a worthy challenge for American consumers, not just a money-saving opportunity but a personal experience. Skey and her fellow panelists will discuss how brands can make the coupon pay dividends, and deliver well beyond the BOGO or 15 percent discount it once conferred. The digital landscape, through a combination of local, social and mobile opportunities, has elevated deal seeking to a deeply engaging and, in some cases, personally fulfilling pass time. Skey will discuss the magic of Coupons 2.0, which lies in the employment of a behavioral economics framework to drive consumer behavior change. Panelists will offer additional insights as to how companies have effectively employed ‘The Deal’ to boost everything from customer loyalty to environmental impact.
Skey began her digital career in 1994 at Interactive Imaginations’ award-winning Riddler, one of the web’s first real-time, multi-player, reward-based gaming sites. Skey works with Recyclebank brand partners such as Unilever®, Pantene and Ziploc® to create marketing campaigns that engage and inspire consumers around sustainable action. Prior to Recyclebank, she held various strategic digital development roles at Walt Disney Company, CNET, Alloy Inc. and Passenger Inc.
The details for Skey’s session are as follows:
Who: Session Leader: Samantha Skey, Chief Revenue Officer, Recyclebank
Tara Scarlett, Senior Manager, CRM and Mobile Marketing, The Coca-Cola Company
Sundeep Ahuja, Founder and CEO, Blissmo
Annie Lescroart, Senior Manager, Sustainability, eBay
What: “Competitive Couponing: Social, Monetary, and Personal Validation through Online Deal Hunting” panel discussion
Where: ad:tech San Francisco, Moscone Center West, 800 Howard St., San Francisco
When: Tuesday, April 3 from 3:45 – 4:45 p.m. PST
ABOUT RECYCLEBANK
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. A Certified B Corporation, Recyclebank has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.
