Recyclebank’s Sue Igoe Moderates Panel on How to Motivate Consumer Behavior Change
(3BL Media) June 19, 2012 - Sue Igoe of Recyclebank will moderate a panel debate titled “Best Practices – Motivating Consumer Behavior Change” at The 2012 Citizenship and Sustainability Conference, organized by The Conference Board in Washington, D.C. tomorrow. In this panel, executives from Nestlé Waters North America, Domtar and SC Johnson will share their best practices and discuss ways their companies have leveraged strategic partnerships, social media and other tools and channels to elicit behavior change among their customers. The session will also look at the role of executive leaders in influencing company dynamics around sustainability.
To register for the event, please visit https://www.conference-board.org/conferences/conferencedetail.cfm?conferenceid=2391&view=pricing&event=2407#register_form.
Who:
- Moderator: Sue Igoe, senior vice president, Account Management, Recyclebank
- Michael P. Washburn, director, Sustainability, Nestlé Waters North America
- Lewis Fix, vice president, Brand Management, Domtar
What:
“Best Practices – Motivating Consumer Behavior Change” panel discussion
Where:
The 2012 Citizenship and Sustainability Conference, The Fairfax at Embassy Row, 2100 Massachusetts Avenue, Washington, D.C.
When:
Wednesday, June 20, 2012 at 2:30 p.m. EST
