ReportAlert.info - Kellogg Company (NYSE:K) publishes 2010 Corporate Responsibility Report

(3BL Media / theCSRfeed) May 6, 2011 - Kellogg Company is pleased to announce the launch of its 2010 Corporate Responsibility Report, available at http://www.reportalert.info/ra/profiles/Kellogg/2011/?ID=37806. The report provides a comprehensive accounting of the company’s performance and progress in four key areas: environment, marketplace, workplace and community.

Kellogg is reporting at a GRI-checked application level of “B,” following the Global Reporting Initiative (GRI) G3 Guidelines.

Since publishing its first report in early 2009, Kellogg continues to make good progress toward its corporate responsibility goals and objectives. For example, the company has reduced waste sent to landfill by 20 percent since 2009. Today, nearly half of all Kellogg facilities worldwide send 5 percent or less of the waste they generate to landfill.

Kellogg is making advancements in its other corporate responsibility areas as well. In the marketplace, the company has improved the nutrition credentials in hundreds of products worldwide since 2007. Among these improvements, the company has reduced the amount of sodium, sugar and fats, and increased fiber. For example, from 2007 through 2010, Kellogg reduced the average amount of sodium per serving in its ready-to-eat cereals in its core markets by 13 percent.

Kellogg is also working to build stronger communities by providing essential nutrition to children worldwide through a variety of breakfast programs. In the U.K., for instance, the breakfast clubs supported by Kellogg serve more than 1.5 million morning meals annually.

Kellogg Company invites stakeholders to share comments and feedback on its report at corporateresponsibility@kellogg.com. For every person who sends feedback in 2011 on its Corporate Responsibility Report, Kellogg will make a one-time $5 donation to the Global Foodbanking Network (up to $10,000).

CR13653