Reporting on Success: Starbucks’ Create Jobs for USA Campaign Rounds Back

Eighty-four percent of Americans hold companies accountable for producing and communicating the results of CSR commitments, according to the 2012 Cone Communications Corporate Social Return Trend Tracker, and companies are starting to take notice. As the social impact space becomes more saturated, leading companies are standing out by doing more than claiming purpose – they're reporting their impacts.

More than two years ago, we first reported on a Starbucks campaign called "Create Jobs for USA," an effort targeting economic development in the U.S. through small business loans in partnership with the Opportunity Finance Network. Now, Starbucks has released a 20-page document entitled "Six Lessons Learned from Create Jobs for USA," detailing a number of metrics, including public interest and awareness, donations, how funds were distributed and net jobs benefits. Among those reported measurements, the campaign raised more than $15 million with $3.5 million from individual donors and another $1 million from the sales of the "Create Jobs for USA" bracelets and other "Indivisible" products.

To read more on Cone's Prove Your Purpose blog, please click here.