Events, Media & Communications

Responsible Music Fans Rewarded at The Sunset Strip Music Festival

Jack Daniels and TEAM Coalition Partner to Promote Responsibility at Music Festival
Oct 9, 2014 2:45 PM ET
Campaign: Consumer Branded Programs & Campaigns

On Saturday September 20 and Sunday September 21, responsible music fans earned valuable rewards at The Sunset Strip Music Festival that took place in Los Angeles, California. Jack Daniels and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at The Sunset Strip Music Festival. 

Hundreds of fans made the Responsibility Has Its Rewards pledge to:

  • Always Buckle Up - Every Trip, Every Time
  • Never Drive Drunk
  • Always Have a Designated Driver

Fans who pledged received a free souvenir photo, instant prizes and a chance to autograph two Jack Daniels banners that would be hung up on The Sunset Strip after the Music Festival. 
 

 

    

 

Click here to see all the fan photos on Facebook

 

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

YOUTH MESSAGE (UNDER 21 YEARS OLD): Buckle Up - Every Trip, Every Time™ 

ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don't Let Fans Drive Drunk 

RHIR PARTNERS INCLUDE:

  • Jack Daniels
  • TEAM Coalition

WHO: Fans and the Community 

WHAT: Jack Daniels and TEAM Coalition invited music fans to make the Responsibility Has Its Rewards pledge to always have a designated driver, never drive drunk, and always buckle up. 

WHERE: The Sunset Strip Music Festival on the Sunset Strip in Los Angeles, CA. 

WHEN: Saturday, September 20 and Sunday September 21, 2014 

    
 

US DOT / NHTSA 2012 NATIONAL DATA:

  • In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,685 fatalities in 2011.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

About Brown-Forman 
For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel's & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman's brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. Brown-Forman’s el Jimador is the Official Tequila of Major League Soccer. For more information go to www.Brown-Forman.com 

About TEAM Coalition 
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM's members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to www.TEAMCoalition.org, www.ResponsibilityHasItsRewards.org