Return on Sustainability, Spotlight 4: Credible Brand Differentiation

Return on Sustainability Series

Consumers around the world are voting with their wallets against unsustainable brands. So it’s not surprising that businesses are racing to add value to their offering through sustainability claims. But these claims work only if they’re fully substantiated. Studies show that customers want brands to tell credible stories based on scientific facts and data. 

Part of the Return on Sustainability Series, this ebook looks at how companies can effectively establish sustainability credentials and use them as strategic differentiators. In other words, how sustainable practices in the supply chain and beyond can result in ROI through brand differentiation.

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