Rev-Up Employee Engagement through Workplace Giving
5 Best Practices for Employee Giving and Volunteer Programs
Rev-Up Employee Engagement through Workplace Giving
1. Participation – A Metric that Matters
If you embrace the new-school thinking that sees employee engagement as a key outcome of a successful Workplace Giving program, then willing participation (not just hitting a number) is one of your key metrics for measuring success. Participation should be passionate, unforced and yes, even inspiring!
Don't accept 10-20% participation rates. If your WPG isn't fetching 50% or higher participation, something is wrong, either with the process, technology, program design, targeted outcomes or commitment of senior management.
2. Make it Fun & Keep it Coming!
The experience you build around a Workplace Giving program is key to getting people to participate. Make it interactive, easy, and fun, and make it ongoing. Go beyond Fall giving campaigns and strive to make this a positive part of your company culture year round.
Think about the personalized, interactive experiences people enjoy online. On their computers and mobile devices they’re booking travel, buying custom running shoes from Nike.com, making recommendations on Yelp and GreatNonprofits and liking hundreds of cat videos on Facebook. You want to replicate those online experiences we all love in your workplace giving: involve employees year-round with personal accounts, empowered choices about where, how and how much to give, easy and interactive communication, and an inspiring interface that doesn't require reading glasses and a map.
About Benevity
Benevity (www.benevity.com) is a software social enterprise whose platform and products enable companies to build social responsibility and giving back into their businesses to increase the social impact of their programs and to attract, retain and engage customers, employees and partners. Benevity’s award winning employee giving and volunteering solution, Spark, is used by some of the most notable companies in the world, ranging in size from a few hundred to more than 100,000 employees.
Benevity PR Contact:
Jana Taylor
VP Marketing
jana@benevity.com
