Reverse Innovation – The Sustainability Breakthrough
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jun 11, 2012 12:00 PM ET
Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
As the world continuously adapts to shifting expectations for more sustainable business practices and end products, executives are feeling the need to redirect their resources or sharpen their innovation strategies. In our professional consulting, we see leading businesses shifting the emphasis of their research and development to include less conventional sources of inspiration. But from were where will the next breakthrough come?
The Forbes Magazine post, Reverse Innovation and the Myth of Cannibalization, examines the traditional challenges of low cost idea generation in the corporate world. Describing how innovation typically trickles down from highly funded sources, new research may now reveal that personal and business sustainability concepts may actually be breaking this top-down mold. Click here to continue reading Reverse Innovation – The Sustainability Breakthrough
Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".