SASB: Why CFOs Should Embrace Sustainability for Strategic Growth

Originally published on Forbes

Over the past year, I’ve repeatedly focused on the topic of sustainability in this column, first with author Andrew Winston, and then with SASB co-founder and CEO Jean Rogers.  As this issue becomes a larger trend in the accounting and finance community, and with the Paris Climate Talks currently under way, I spoke with Zabihollah Rezaee, Professor of Accountancy at the University of Memphis and author of the recently published book “Business Sustainability,” to explore the long-term goal and impact of sustainability initiatives.

This interview has been edited and condensed.

Jeff Thomson: Earlier this year, I spoke with Jean Rogers, co-founder and CEO of the Sustainability Accounting Standards Board (SASB) about sustainability reporting, and its impact on the economy and accounting profession. Do you believe sustainability standards will build stronger businesses and, if so, how?

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