SB London Day One: Purpose, Innovation and the Ever-Confounding Consumer Behavior
Nov 21, 2013 11:45 AM ET
Campaign:
Sustainable Brands London 13
![Image credit: Sustainable Brands](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/sblondon-podium.jpg)
SB London Day One: Purpose, Innovation and the Ever-Confounding Consumer Behavi…
On Monday afternoon at SB London ‘13, breakout sessions featuring a variety of brand and thought leaders explored everything from purposeful brands and European consumer research to engaging in innovation and reprogramming culture.