Sodexo Invites Montclair State University to Experience Coca-Cola Freestyle

MONTCLAIR, N.J., November 6, 2012 /3BL Media/ – Coca-Cola Freestyle^®, the revolutionary fountain beverage dispenser, is launching at the Plaza at Blanton on the campus of Montclair State University. This exciting new technology will now be available to employees, visitors, students, faculty and staff of Montclair State University whenever they dine at the new retail space featuring Guy Fieri On Campus, SubConnection and Dunkin’ Donuts. Sodexo plans to offer Coca-Cola Freestyle in more than 100 of its locations across the U.S., including hospitals, colleges, corporate offices, zoos, museums, and aquariums. Montclair State University represents the first college campus in New Jersey to offer Coca-Cola Freestyle.

“Students are so excited about Coca-Cola Freestyle coming to campus. There has been a definite buzz around it,” said Kamali Archukan, marketing manager for Sodexo at Montclair State University. “We announced it at the start of the school year, and students haven’t stopped asking us when it would open. 

The sleek, stylish new fountains are touchscreen operated, enabling people to select from more than 100 regular and low-calorie brands – including many varieties of waters, sports drinks, lemonades and sparkling beverages that were not previously available in the U.S.  People love the personalized, interactive experience and expansive selection offered by Coca-Cola Freestyle, The self-serve fountains were in development for more than four years prior to launching in 2010. 

As part of their partnership, Coca-Cola Freestyle and Sodexo encourage people to Live Positively™ by offering them more than 70 diet and low-calorie beverages and more than 90 caffeine-free beverages – choices to fit every lifestyle and taste.

In-market results indicate an increase in beverage servings, total transactions and total restaurant sales. The Coca-Cola Freestyle fountain uses unique, proprietary PUREPOUR TECHNOLOGY™ and has the capacity to dispense more than 100 beverage varieties in the same amount of space as a standard eight-valve machine.  Coca-Cola Freestyle is also environmentally responsible, eliminating 30 percent of the water and packaging associated with traditional fountain equipment, which supports Sodexo’s Better Tomorrow Plan commitments to reduce water intensity and non-organic waste at all of its client sites.

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Coca-Cola Freestyle

Coca-Cola Freestyle allows people to select from more than 100 regular and low-calorie beverage brands. With more than 70 low/no-calorie options, more than 90 caffeine-free choices and 80+ unique brands offered nowhere else, Coca-Cola Freestyle truly offers the kind of variety designed to meet peoples’ beverage needs and lifestyles.  Coca-Cola Freestyle is available in thousands of outlets across 46 U.S. states and Puerto Rico. The Company plans future U.S. introductions throughout 2012.  Coca-Cola Freestyle was in development for more than four years prior to launching in 2010.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.thecoca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog at www.coca-colablog.com.

About Sodexo

Sodexo in North America

Sodexo, Inc. (www.sodexoUSA.com), leading Quality of Daily Life Solutions company in the U.S., Canada, and Mexico, delivers On-site Service Solutions in Corporate, Education, Health Care, Government, and Remote Site segments, as well as Motivation Solutions such as Esteem Pass. Sodexo, Inc.,     headquartered in Gaithersburg, Md., funds all administrative costs for the Sodexo Foundation (www.SodexoFoundation.org), an independent charitable organization that, since its founding in 1999, has made more than $17 million in grants to end childhood hunger in America. Visit the corporate blog at www.sodexoUSA.com/blog.

Sodexo, world leader in Quality of Life Services

Quality of Life plays an important role in the progress of individuals and the performance of organizations. Based on this conviction, Sodexo acts as a partner for companies and institutions that place a premium on performance and employee well-being, as it has since Pierre Bellon founded the company in 1966. Sharing the same passion for service, Sodexo’s 413,000 employees in 80 countries design, manage and deliver an unrivaled array of Quality of Life Services. Sodexo has created a new form of service business that contributes to the fulfillment of its employees and the economic, social and environmental development of the communities, regions and countries in which it operates.