Stakeholder to Shareholder Alchemy: What CSR Can Do for Corporate Reputations OR How CSR Integrates with Brand Strategy

A lot of people see CSR – rightfully- as giving back. My own thoughts are not far from this tangent. Fruits of labor are all about reaping what you sow – and with CSR, the harvest is turning out to be plentiful. In this post, I explore the exciting potential that CSR has begun to demonstrate in terms of sound brand strategy.

CSR has become all about shared value. This mutually beneficial relationship between corporation and community is beginning to throw up promising outcomes that point to a sustainable and advantageous synergy. There is a now a triple bottom line that is more or less universally accepted – a combination of financial performance, social performance, and environmental performance that work together as a reputation driver for employees and customers.

CSR is actively contributing to brand loyalty: never before has CSR played such a vital role in helping customers form brand perceptions. And that’s not all – the company’s public perception actively drives sales and improves employee morale. At a time when battered investors, customers and employees are wondering whom they can trust, the ability of a familiar brand to deliver proven value flows straight to the bottom line.  

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Abhishek currently leads Banking Industry Marketing and CSR for Brillio Technology. Abhishek brings with him 10+ years of Marketing and 20+ experience in Social Sector. He was handpicked by his CEO to setup the CSR framework of his company. He started his career with IBM as Business Analyst and later worked for Oracle, where he was credited with setting up the Customer Centers and Industry Relations function in India.