Strive Mexico

We are excited to announce the launch of Mastercard Strive Mexico, a new initiative focused on supporting small businesses in Mexico as they recover from the pandemic and adjust to a dynamic digital economy.

In collaboration with BFA Global and Fundación Capital, Strive Mexico intends to support 400,000 MSEs with a strong focus on women, over the next three years.

Strive Mexico will incorporate five proposed roads to resilience for MSEs in the digital economy:

1. Focus on MSEs subsegments with clear resilience objectives
2. Target industries where MSEs dominate and digitization is low
3. Target women-owned MSEs on social networks
4. Target the META subsegment as likely digital adopters
5. Rally local partners in Mexico to champion MSEs and help them advance on the roads to resilience

Supporting MSEs in these targeted ways will help them access the tools and resources they need to become more resilient and grow and enable them to thrive in the post-pandemic economy.

Learn more: https://bit.ly/3NMlTjZ

The Mastercard Center for Inclusive Growth focuses on promoting equitable and sustainable economic growth and financial inclusion around the world. As an independent Mastercard subsidiary, it combines data, expertise and technology with philanthropic investments to empower a community of thinkers, leaders and innovators on the frontlines of inclusive growth. Follow us on Twitter @CNTR4growth and subscribe to receive our latest insights.

Originally published by The Mastercard Center for Inclusive Growth

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