Subaru Highlights Inspiring Stories
by Tanya Gazdik via MediaPost
Originally featured on MediaPost | Marketing Daily
Subaru of America is launching an ad campaign featuring real stories from people who have been positively impacted by the Subaru Share the Love program over the past nine years.
The effort assists the automaker’s national charity partners: the ASPCA, Make-A-Wish, Meals on Wheels America and the National Park Foundation. Through Jan. 3, Subaru will donate $250 for every new Subaru vehicle purchased or leased to the customer’s choice of the four national charities with a minimum guarantee of $250,000. In addition to these partners, Subaru retailers have selected more than 660 hometown charities for their customers to support as well. By the end of this year’s event, Subaru hopes to exceed a grand total of $90 million donated since the creation of Share the Love.
