A Sustainability Business Culture Equals a Happy Business Culture

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Oct 24, 2011 2:18 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

When you think of a "business sustainability culture" what comes up for you?  It is so big and broad in scope that it is hard to define? Or, on the contrary, is any one definition of it can too narrow or limiting in its definition.    This dual state presents a number of challenges when attempting to focus the business sustainability conversation.     However, the post, Happiness and Your Company, offers some tangible and familiar concepts to contextualize a business sustainability culture.  Leveraging well being and happiness, "The key things which increase wellbeing are connection to friends, family and community; giving back and volunteering; being physically active; having life goals and continuing to learn; and taking notice and being engaged. These are what the New Economics Foundation think tank calls the "five ways to wellbeing."    Views from a different perspective, isn't CSR a mechanism for corporate well being? Considering   community, stakeholder, and specifically, employee engagement are all part of a sustainable business culture.  How might these apply to all parts of the organization? What are some of the components of a sustainable business culture?   Click here to read more on a Sustainabililty Business Culture Equals a Happy Business Culture.   

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".