Sustainability Communications in 2024, So Far: Trends, Numbers & Narratives

Using 3BL platform data, we identify which stories resonate with audiences, measure their impact, and uncover the deeper narratives behind the numbers.
Aug 1, 2024 12:05 PM ET
"Sustainability Comms in 2024 So Far: Trends, Numbers & Narratives"

The first half of 2024 has been a whirlwind of activity and growth, especially in corporate sustainability and social impact communication.

3BL is the leading partner for sustainability communications, seamlessly distributing impactful content to our extensive network. As such, our team stays updated on what companies are communicating about and where audience interest lies.

In Sustainability Communications In 2024, So Far, we turn numbers into narratives, offering a deep dive into the data that shapes our industry. This report highlights key trends that you can leverage in your communication strategies, ensuring your efforts are both effective and impactful. We cover a range of critical topics, including:

Content Types: Analyze which formats (articles, blogs, multimedia, newsletters, press releases) are most published by brands and preferred by audiences.

Top Categories: Identify high-performing content categories, such as DEI, Awards, Ratings, Rankings, and Research.

Audience Reach: Discover the reach of 3BL’s platform and the diverse demographics of our audience, from job function, title and industry.

Resources: We provide recent research to help you better understand and engage consumers, and other stakeholders with your communications.

By leveraging these insights, you can enhance your content strategy for the second half of 2024, ensuring that your sustainability and social impact messages continue to resonate with your target audience. Whether you are looking to increase engagement, broaden your reach, or refine your messaging, Sustainability Communications In 2024, So Far, offers the data-driven guidance you need.

Check out Sustainability Communications In 2024, So Far, here.