Sustainability Incorporated: Embedding Sustainability into a Company’s Core Business Strategies

Integrating sustainability into a company’s core business model enables the business to create more value, manage risk and address today’s global environmental, social and financial challenges.

Measurements beyond financial values

At many companies sustainability is a silo’d department that is separate from the core business strategy. It’s often not included in everyday business decisions. There are a number of reasons for this lack of integration, the first being a systems level challenge. On the whole, global markets operate based on one form of value: financial value. Environmental and social value are typically not considered when measuring the success of an economy. It is therefore difficult for companies operating within this framework to include environmental and social issues in their core strategies, when the overarching system does not value them.   

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Margo Mosher is a Manager in SustainAbility’s Brooklyn New York office. Over her 3+ years with SustainAbility Margo has worked with large corporations in healthcare, food and beverage, consumer products, and pulp and paper to develop integrated sustainability strategies and engage stakeholders on critical issues. Some of the clients she has worked with include PepsiCo, PG&E, Fibria, and Becton Dickinson. Margo has expertise in materiality, goal-setting, stakeholder engagement, and reporting. She also contributes to SustainAbility’s think tank and has co-authored two research reports, See Change: How Transparency Drives Performance and Sustainability Incorporated: Integrating Sustainability into Business. In addition, Margo helps manage the Engaging Stakeholders network, a group of 30 multinational companies working to embed sustainability into their core strategies.