The Sustainability Link to the Local Community
Apr 23, 2010 12:56 PM ET
As a sustainability consultant, I often remind clients of the value of working with local communities to deliver benefits to both the company and the local groups who engage with the business. Business sustainability includes recognition that a company and the community in which it operates are closely and strategically linked.
In a report by Forum for the Future, the authors discuss the hallmarks of business sustainability leaders. In the area of community relations, the report discusses some key business distinctions. • Community activities have strong links to the core business, its brands and its products/services. • The business measures the outcomes, rather than just inputs, of its community activities. • A clear strategy at group level provides the framework for initiatives carried out at the local level through partnership with community groups, local businesses, regulators etc. • Measures are in place to ensure initiatives add value both to the community and to the business. • Initiatives are delivered via mixed investments of time, finance, knowledge and skills. Leading businesses are being more strategic about community affairs, by aligning their activities to the core business. Click here to continue reading.Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".
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