Sustainable Brands ’11 Kicks Off With Exciting Study Findings and Innovative Service & Product Announcements
June 7-10 Conference Explores How Strategy and Game Play Are Driving Change, Profit and Growth for Industry Leaders and Startups
(3BL Media / theCSRfeed) June 8, 2011 - Monterey, Calif. - June 8, 2011 - Companies and executives leading sustainability innovation across a spectrum of industries have convened at Sustainable Brands ‘11 (SB’11) in Monterey, Calif. to discover and share the latest trends, campaigns and ideas driving corporate change. In celebration of the conference’s “Play On” theme, game-changing news announcements, along with service and product launches that demonstrate creative approaches to rethinking the corporate sustainability approach, will be showcased at the four-day event. Standout consumer and industry-specific study findings will also engage the conference audience in a dynamic conversation that will transform the shifting landscape of corporate responsibility.
From Brandlogic’s look at the perception versus reality of sustainability leadership, to Saatchi S’ examination of gamification and Cohn & Wolfe’s annual Green Brands consumer study, the diverse findings unveiled at Sustainable Brands ‘11 will provide attendees with critical insights to shape their own sustainability programs. New service platforms from companies like RecycleMatch and Natural Logic Inc. will also highlight innovative change, while research and discoveries from top authors will round out the discussions on marketing and the purpose of business. Notable book launches and signings at the conference include the following and many more:-
Chris Laszlo’s Embedded Sustainability
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Jacquie Ottman’s Green Marketing
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Carol Sanford’s The Responsible Business