Thinking Outside the Can: How PepsiCo Is Helping Entrepreneurs While Spurring Innovation

From JetBlue’s “BlueBud” initiative to help small food companies to Patagonia’s funding of entrepreneurial ideas with its “$20 Million & Change” program, investing in small businesses and startups has been a trending initiative for many big businesses in recent years. Now one of the largest global brands is joining the fray, creating a win-win scenario for all parties involved.

Last week PepsiCo announced it would be lending support to fledgling companies through a new accelerator program for food and beverage startups. The six-month program, Nutrition Greenhouse, will provide $20,000 grants to 10 startup organizations, plus each startup will be paired with a mentor from PepsiCo. The selected businesses will also have access to a full library and curriculum of business resources and training modules, and will also be able to collaborate with each other, according to the Nutrition Greenhouse website. The program will culminate with the selection of one company to receive $100,000 and an opportunity to partner with PepsiCo.

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