Timberland Anticipates Products Becoming 'Net Positive' by 2030

BY ALYSSA DANIGELIS
Jan 15, 2021 2:40 PM ET
Photo: Conventional cattle ranching (left) compared to regenerative cattle ranching (right). Credit: Savory Institute

Originally published on Environment + Energy Leader

Timberland set new 2030 environmental goals today. The global outdoor lifestyle brand wants all of their products to have a “net positive” effect on nature, giving back more than they take.

Within 10 years, the VF Corporation brand’s specific, measurable goals are: 100% of products across footwear, apparel, and accessories designed for circularity, and 100% of natural materials sourced from regenerative agriculture.

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