Timberland's Unwavering Commitment To Environmental And Social Responsibility
by Joseph DeAcetis
Originally published on forbes.com
Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the urban outdoor lifestyle. It is part of VF Corporation. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head (pun intended), with versatile collections that reflect the brand’s rich heritage of utility, craftsmanship and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. The brand's dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make it better with respect to responsible products, protecting and restoring the outdoors, and supporting communities around the globe.
I recently had the privilege to speak with Jim Pisani, Global President, Timberland about the famous yellow boot, the brands social component and about the creative and technical design behind the FW 19 collection.
Joseph DeAcetis: It’s been said before that “Timberland is not just a boot company.” Tell us what that means and how it separates the brand from the competition?
Jim Pisani: While we certainly started as a boot company, Timberland has always been driven by a greater purpose. Back in 1973, we didn’t just create a waterproof leather boot… we equipped outdoor workers to get things done in the harsh New England environment. We even branded that boot “The Timberland,” something that was unheard of at the time. In 1992, we started our Path of Service program, which gives employees paid time to volunteer… again, pretty rare back then.
