Together for Safer Roads: PepsiCo to Help Identify and Scale Best Practices on Road Safety
Nov 3, 2014 2:00 PM ET
Campaign:
PepsiCo Performance with Purpose
November 3, 2014 /3BL Media/ - Ten leading, global companies have come together to create Together for Safer Roads – an innovative cross-sector coalition focused on improving road safety and reducing deaths and injuries by road traffic collisions. The founding members are: Anheuser-Busch InBev, AIG, AT&T, Chevron, Ericsson, Facebook, IBM, iHeartMedia, PepsiCo and Walmart.
Road traffic crashes are the 8th leading cause of death worldwide and the #1 cause of death among 15 –29 year olds. The World Health Organization of the United Nations estimates that, absent intervention, this will become the 5th leading cause of death by 2030, surpassing diseases such as HIV/AIDS and diabetes.
The tremendous human loss – approximately 3,000 people are killed each day – leads to major economic loss. It is estimated that road traffic collisions cost more than 500 billion USD per year or 1-3% of the GDP of the world’s countries.
“Together for Safer Roads brings together global industry leaders, including Anheuser-Busch InBev, who believe business can drive change that will help reduce the number of deaths and injuries due to road traffic accidents,” said Carlos Brito, CEO of Anheuser-Busch InBev and Chairman of Together for Safer Roads. “These deaths are the 8th leading cause of death in the world and largely preventable. We need to
act with greater urgency to make roads safer for all.”
A primary goal of the coalition is to foster cross-sector collaboration that helps identify and scale best practices on road safety. Members will work with a variety of stakeholders - employees, business, government and community partners - to implement activities that have a proven impact on improving road safety. Together, coalition members employ over 3 million people and operate in 200 countries. Member companies’ fleets of cars, trucks, motorcycles and other vehicles drive at least 3 billion miles (4.8 billion kilometers) each year.
Read the full press release.
