TriplePundit Flash: Yes, Smaller Brands Can Help End Global Poverty

TriplePundit Flash: Yes, Smaller Brands Can Help End Global Poverty

In the global fight against poverty, a quiet revolution in corporate giving has been bubbling under the surface. Smaller brands are finding that a relatively modest amount of money can make help transform the lives of women and their families. One important strategy is to focus microloans on women, who are both more likely to be impoverished; the result is that creative means of financing can make a significant difference in women’s families and their communities.

One such collaboration is the Whole Planet Foundation, the anti-poverty organization established by the Austin-based supermarket chain Whole Foods in 2005. 

Whole Planet Foundation focuses on microloans, which the organization has designed for ease of access; the way in which this program works is critical because acquiring seed money is a formidable task for anyone in poverty. TriplePundit’s Tina Casey recently showcased how Whole Planet Foundation is partnering with several food companies to make a global impact for the better.

Read the full article on TriplePundit.com

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