Tru Earth CEO Brad Liski: Detergent Insurgent

The next time you’re doing a load of laundry, take a second and think about all that goes into cleaning your clothes. You’ve probably contemplated the water and electricity this activity consumes, but if you’re like most Americans and you use liquid detergent, there’s also a lot plastic and gasoline involved, as well. This week on Sea Change Radio, we talk to Brad Liski, the CEO and co-founder of Tru Earth, a company that has pioneered a better way to clean clothes. The company’s unique paper-thin cleaning strips involve zero plastic packaging, and weigh nearly nothing in comparison to liquid detergents (which, incidentally,  comprise 80% water). This means no plastic waste as well as a lot less fuel required to transport product around the globe. We learn about the Tru Earth product, talk about slow progress toward environmental responsibility in the conventional laundry detergent industry, and discuss the need for a plumbing infrastructure that enables effective water re-use.