The True Power of College Students

It is often said that the college years are the best years of one’s life. In the ideal setting, the freedom to learn, grow friendships, explore one’s passions and embrace youth all collide in a four-year span to create a sort of responsibility-free utopia. Amidst this collision, a college student may feel detached from the real world, but she is still very clearly a participant in the consumer economy.

College students spend over $740 billion on furniture, electronics, and apparel every year. Add that to what they spend on airline trips home, food, and beer and one thing should be clear: if students were to tell big companies they care about climate change, those companies would listen.

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