Unilever Canada, Children's Miracle Network Canada, TELUS, DoSomething.org and Canadian Tire Featured Speakers at Companies & Causes Canada
Inaugural Canadian Conference Showcases Brands Doing Well by Doing Good
September, 30, 2014 /3BL Media/ - A new conference focused on Canadian corporate citizenship will arrive in Toronto on October 28th featuring invaluable content attendees will be talking about for weeks after the event. For example:
Many consider Unilever the world's most forward-thinking multinational corporation when it comes to cause integration and innovation. You'll get the inside, Canadian-centric scoop from the maker of Dove, Becel and Ben & Jerry's from John Coyne.
TELUS has won numerous Cause Marketing Halo Awards for campaigns that have raised doing well by doing good to an art form locally, nationally, in stores and in cyberspace. Learn about the business and social punch these cause campaigns pack for TELUS from Jill Schnarr.
Point of sale campaigns raise millions each year. But what does it take to avoid donor fatigue and generate brand love with at-cash programs? You'll hear a lively discussion moderated by envelope-pushing Phil Haid (Public, Inc.) with Landon French (Canadian Tire) and John Hartman (Children's Miracle Network Canada).
The results of a brand new, in-depth study of Canadian consumer attitudes toward corporate citizenship programs will be revealed by Ipsos Reid's Barbara Brooks.
Employee engagement may be the biggest buzzword in corporate citizenship today. Learn what it takes to turn "nice to do" programs into strategic powerhouses from Realized Worth's Chris Jarvis.
It's a sad truth but many well intentioned social enterprises fail. Not TerraCycle. Hear the fascinating story of a company that started selling worm poop and has risen to be the world leader in collecting and re-using non-recyclable, post consumer waste from Albe Zakes.
Registration for the conference is open.
