Valley Rose Accredited to Carry Certified Sustainability Rated Diamonds
Valley Rose is among the first to join the exclusive group of retailers accredited under the SCS-007 Standard, the first comprehensive, multi-stakeholder sustainability standard developed for the diamond sector
SONOMA COUNTY, Calif., October 25, 2021 /3BL Media/ - Fine jewelry brand Valley Rose announced today that they have been officially accredited as a retailer under the SCS-007 Jewelry Sustainability Standard, furthering their commitment to creating jewelry that "honors the earth." This achievement, confirmed by neutral third-party certifier, SCS Global Services, allows Valley Rose to sell and fully represent Certified Sustainability Rated Diamonds. The SCS-007 Standard is a notable advancement for the jewelry industry, as consumers increasingly demand that the diamonds they purchase meet the highest standards of ethical and environmental responsibility, protecting people and the planet.
“Previously, the only step towards accountability in the diamond industry was the mark of “conflict-free” through the Kimberley Process, which has since proven to be inconsequential as it fails to address complex social and environmental issues within the diamond industry,” said Founder Brittany Groshong, “We are thrilled to play a part in this revolutionary new accreditation that takes a comprehensive approach to addressing the many issues in the diamond industry.”
Valley Rose was able to reach this accreditation in partnership with WD Lab Grown Diamonds, the first diamond company worldwide to pass the rigorous certification process. In addition to achieving the highest sustainability ranking according to SCS Global Services, WD has achieved the 5th C: Climate Neutrality, a new level of excellence in the diamond industry above and beyond the traditional 4Cs. Each unique Valley Rose piece is designed and handcrafted by founder Brittany Groshong and she took great care in finding the very best diamond partner in WD Lab Grown Diamonds. Founded in 2008, WD is an authoritative leader in the industry and the exclusive licensee of a portfolio of patents covering Chemical Vapor Deposition (CVD) diamond growth technology developed by The Carnegie Institution of Washington. Their proprietary patented crystal growth technology enables them to create diamonds that are brilliantly As Grown, with no post-growth enhancements, and are classified at the highest level of purity, Type IIA, a designation given to only 1-2% of all natural diamonds. Valley Rose is honored to be among the first Accredited Retailers under the SCS-007 Standard, the world's most stringent benchmark of sustainability accountability, and the first certification assessing natural and laboratory grown diamonds. Through the standard's Chain of Custody provisions, each diamond's origin is guaranteed with 99% accuracy.
Learn more about SCS-007 Sustainability Rated Diamond Standard
About Valley Rose
Valley Rose is a fine jewelry brand created by beauty industry veteran Brittany Groshong with a mission to create timeless jewelry that "honors the earth". The environmentally responsible fine jewelry designed & handmade in California and is inspired by the California landscape, nature and the cosmos.
Media Contact: Perry Betts - perry@perrybetts.com
About SCS Global Services and SCS Standards Development
SCS Global Services is an internationally recognized leader in third-party certification of environmental and sustainability claims. Headquartered in Emeryville, California, SCS has representatives and affiliate offices throughout the Americas, Asia/Pacific, Europe and Africa. It is the certification arm of Scientific Certification Systems, Inc., a chartered benefit corporation. Additional information is available at www.scsglobalservices.com/services/certified-sustainability-rated-diamond. SCS Standards Development is a non-profit organization committed to the development of standards that advance the United Nations Sustainable Development Goals. Standards are developed in alignment with best practices and guidelines provided by internationally recognized bodies to ensure a robust, transparent and collaborative approach. SCS Standards is the official standards development body for Scientific Certification Systems, Inc. For more information, visit www.scsstandardsdevelopment.org.
SCS Media Contact:
Josephine Silla-Afuwape
Director, Digital Marketing & Special Projects
jsilla@scsglobalservices.com
+1 (914) 433-1143
