Watch and Vote for Video Showing Novo Nordisk’s Approach to Diabetes Care in Low-Income Markets

Watch and vote for video showing Novo Nordisk’s approach to diabetes care in low-income markets

Novo Nordisk is participating in this year’s Boston College Center for Corporate Citizenship Film Festival with its video ‘Comfort and the empty shop’ that shows the challenges of living with type 2 diabetes in Accra, Ghana and the difference that the company's Base of the Pyramid programme is making for patients.

Through Diabetes Support Centres, Novo Nordisk helps to improve diabetes care and lessen the financial burden of diabetes treatment for low-income groups. The centres provide insulin and glucose testing equipment at a reduced cost, access to trained healthcare professionals and free diabetes screening for the general public.

Watch the video and cast your vote here: http://bit.ly/1ECZE8z

A public voting is taking place until March 16, 2015 where everybody can go and vote to narrow the field of 55 films down to ten finalists. The ten finalists will be reviewed by a panel of judges to choose the winner, who will be announced on April 19 during the 2015 International Corporate Citizenship Conference in Austin, Texas.

Read more about Novo Nordisk’s Base of the Pyramid programme here.

About Novo Nordisk
Novo Nordisk is a global healthcare company with more than 90 years of innovation and leadership in diabetes care. The company also has leading positions within haemophilia care, growth hormone therapy and hormone replacement therapy. We believe that a healthy economy, environment and society are fundamental to long-term value creation. This is why we manage our business in accordance with the Triple Bottom Line business principle and consider the financial, environmental and social impact of our business decisions.

For more information, visit novonordisk.com/sustainability