WBCSD Releases CEO Guide to the Circular Economy

HELSINKI, Finland, June 5, 2017 /3BL Media/ -- Today at the World Circular Economy Forum (WCEF), the World Business Council for Sustainable Development (WBCSD) released its CEO Guide to the Circular Economy.

The Guide – developed in cooperation with Accenture and signed by 14 CEOs from companies including Unilever, Danone and Tata – aims to give CEOs and business leaders the tools they need to implement circular economy principles.

The circular economy is a $4.5 trillion opportunity. It’s a new way of looking at relationships between markets, customers and natural resources, and presents huge potential for global economic growth.

According to the Guide, “Strong and visionary CEO leadership is essential for implementing the circular economy and for reaching new levels of sustainable economic growth.” This Guide is designed to help CEOs take the first step.

The Guide outlines five business models and three disruptive technologies companies can explore and implement in order to seize the opportunities that the circular economy represents, and offers a six-step “Call to Action” for companies interested in getting started.

Download the digital version and get into the circular mindset today.

For more information on WBCSD’s circular economy work visit http://www.wbcsd.org/Clusters/Circular-Economy and reach out to get involved.

For more information, please contact:
Felicity Glennie-Holmes
Director, WBCSD Communication
glennie-holmes@wbcsd.org
+41 (0) 22 839 3110

About the World Business Council for Sustainable Development
WBCSD is a global, CEO-led organization of over 200 leading businesses working together to accelerate the transition to a sustainable world. We help make our member companies more successful and sustainable by focusing on the maximum positive impact for shareholders, the environment and societies.

Our member companies come from all business sectors and all major economies, representing a combined revenue of more than $8.5 trillion and 19 million employees. Our global network of almost 70 national business councils gives our members unparalleled reach across the globe. WBCSD is uniquely positioned to work with member companies along and across value chains to deliver impactful business solutions to the most challenging sustainability issues.

Together, we are the leading voice of business for sustainability: united by our vision of a world where more than 9 billion people are all living well and within the boundaries of our planet, by 2050. www.wbcsd.org Follow us on Twitter and LinkedIn