Webinar 1/12: 5 Steps to Effective Corporate Disaster Giving Campaigns
Cause Marketing Masters Series Presents Kate Olsen, Network for Good and Amy Lenander, Capital One
Jan 4, 2012 11:59 PM ET
Campaign:
Cause Marketing Masters Series
(3BL Media / theCSRfeed) - January 4, 2011 - 5 Steps to Effective Corporate Disaster Giving Campaigns - Is Your Company Prepared?
In the last year alone, we’ve seen major earthquakes, tsunamis, famines, hurricanes, fires and floods. Disasters strike at anytime and anywhere in the world and you never know when one will strike close to home or in a region important to your company.
In the days following a humanitarian or natural disaster, many companies are compelled to help but do not have a disaster plan that can be easily activated. The moment a disaster strikes is not the time to be formulating a unified corporate response. That groundwork must be laid in advance to ensure that the right people, resources and messaging are deployed at the right time.
In this webinar, you will learn about corporate giving in the wake of humanitarian disasters and how your company can prepare your disaster response plan today and be ready to stand with customers and employees in the next relief effort. Register now for this webinar.
In this January 12th webinar from 1:30-2:30 ET, Network for Good will help you think through your disaster planning and:
Speaker Profiles Kate Olsen co-manages the corporate partnership practice at Network for Good, a nonprofit social enterprise that empowers nonprofits and corporate partners to unleash generosity and advance good causes. As Senior Manager, Kate helps companies extend the reach of their cause-related initiatives and better engage with consumers and employees through charitable giving. In addition, Kate spearheads thought leadership projects including the CompaniesForGood.org blog and eGuides such as How to Help: 5 Steps to Effective Corporate Disaster Giving Campaigns and Cause Marketing Through Social Media: 5 Steps to Online Success. Prior to Network for Good, Kate practiced strategy consulting with the Boston Consulting Group, literary management with The Gersh Agency and community development through public-private partnership with The United Way of Greater Los Angeles and The U.S. Agency for International Development. Kate holds a BA from Bryn Mawr College, a MSW from the University of Southern California and a MBA from Georgetown University. Amy Lenander is the Vice President of Loyalty and Rewards at Capital One. A Fortune 500 company, Capital One has one of the most recognized brands in America and serves more than 43 million customer accounts worldwide. Since joining Capital One in 2003, Ms. Lenander has led product development and marketing teams in the domestic credit card and installment loan businesses. She also is a designated Credit Officer within the firm. As a lover of the arts, she performs with a non-profit choir in Washington, DC and served on the board of directors of that organization. Ms. Lenander has a Bachelor of Arts degree in economics from Harvard College and a Master of Business Administration from Columbia University. Register now for this webinar.
For more information, contact info@causemarketingforum.com Check out other upcoming webinars or browse our archive of recorded cause marketing courses, available on demand, 24/7. Want to stay up to speed on all things cause marketing? Be sure to visit our newly redesigned website, subscribe to Cause Update, join our LinkedIn Group and follow us on Twitter.
In this webinar, you will learn about corporate giving in the wake of humanitarian disasters and how your company can prepare your disaster response plan today and be ready to stand with customers and employees in the next relief effort. Register now for this webinar.
In this January 12th webinar from 1:30-2:30 ET, Network for Good will help you think through your disaster planning and:
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Provide a 5-step disaster plan framework
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Showcase case studies from corporations such as Capital One, Dell and Yahoo!
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Present data on disaster giving trends
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Unlimited access to the webinar recording
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An opportunity to ask questions of the presenters (live session only)
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A downloadable copy of the PowerPoint presentation
Speaker Profiles Kate Olsen co-manages the corporate partnership practice at Network for Good, a nonprofit social enterprise that empowers nonprofits and corporate partners to unleash generosity and advance good causes. As Senior Manager, Kate helps companies extend the reach of their cause-related initiatives and better engage with consumers and employees through charitable giving. In addition, Kate spearheads thought leadership projects including the CompaniesForGood.org blog and eGuides such as How to Help: 5 Steps to Effective Corporate Disaster Giving Campaigns and Cause Marketing Through Social Media: 5 Steps to Online Success. Prior to Network for Good, Kate practiced strategy consulting with the Boston Consulting Group, literary management with The Gersh Agency and community development through public-private partnership with The United Way of Greater Los Angeles and The U.S. Agency for International Development. Kate holds a BA from Bryn Mawr College, a MSW from the University of Southern California and a MBA from Georgetown University. Amy Lenander is the Vice President of Loyalty and Rewards at Capital One. A Fortune 500 company, Capital One has one of the most recognized brands in America and serves more than 43 million customer accounts worldwide. Since joining Capital One in 2003, Ms. Lenander has led product development and marketing teams in the domestic credit card and installment loan businesses. She also is a designated Credit Officer within the firm. As a lover of the arts, she performs with a non-profit choir in Washington, DC and served on the board of directors of that organization. Ms. Lenander has a Bachelor of Arts degree in economics from Harvard College and a Master of Business Administration from Columbia University. Register now for this webinar.
For more information, contact info@causemarketingforum.com Check out other upcoming webinars or browse our archive of recorded cause marketing courses, available on demand, 24/7. Want to stay up to speed on all things cause marketing? Be sure to visit our newly redesigned website, subscribe to Cause Update, join our LinkedIn Group and follow us on Twitter.
***Save the date for the ultimate cause marketing conference of the year – CMF12 | May 30-31, 2012 | Chicago, IL ***
