WEBINAR 4/26/12 - Cause Marketing Lessons from the TerraCycle Experience

(3BL Media) April 5, 2012 - April 26, 2012 1:30pm - 2:30pm ET

FREE for CMF Members or $99

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Since 2001, TerraCycle has risen from a dorm-room start-up selling worm poop-based plant food into a internationally-known growth business. Its focus: providing consumer packaged goods companies and retailers with cause marketing programs and nonprofits with fundraising opportunities. 

TerraCycle has over 70,000 schools and charities collecting waste globally and they have earned collectively almost 4 million dollars just by recycling more! Whether you work for a large company, a start-up or an NGO, you'll pick up valuable lessons from Global VP Albe Zakes based on Terracyle's decade of turning "waste into wonder".

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Speaker Profile
Albe Zakes is Global VP, Media at TerraCycle, Inc., the world's leading "upcycling" company, which converts waste materials into eco-friendly, affordable products available at major retailers worldwide. Albe came to TerraCycle shortly after graduating from the University of Colorado, Boulder.

Albe started at TerraCycle as an unpaid intern in the PR department, after being told he did not have enough experience for a full time position! After spending two months as an intern he was offered a full time position and never looked back. In the last four years, Albe has worked his way to the top of the PR department. With little PR experience he helped TerraCycle battle Scotts Miracle-Gro, by running the "Sued by Scotts" Campaign in 2007, which received national media attention from the New York Times, Businessweek, the Associated Press, The Wall Street Journal and many more.

Under Albe's management the PR department has secured over 7,000 unique media placements since 2007 and secured over 150 million dollars in ad value for TerraCycle's partners and products. He helped secure appearances for his CEO on Oprah, Good Morning America, The Today Show, 20/20, CNN and many more.

Today, TerraCycle conducts 100% of their PR in-house, despite managing expansion in 13 countries on 4 continents. In addition to managing the company's public relations activities, Albe organizes TerraCycle's yearly Graffiti Jam and helps run the summer Internship program which hosts over 100 college students every summer and several during the school year as well.

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For more information, contact info@causemarketingforum.com
 

Check out other upcoming webinars or browse our archive of recorded cause marketing courses, available on demand, 24/7.
 

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