WEBINAR: When Staying Silent Isn’t an Option: If, When and How to Take a STANCE on Divisive Issues
Nike’s bold move to make Colin Kaepernick the face of “Just Do It.” Levi’s announcement that “Americans shouldn’t have to live in fear of gun violence.” Dick’s Sporting Goods CEO stating its new gun control policy “isn't going to make everyone happy.” Over the last year, we have seen many companies take risks around divisive issues - with varying degrees of success or failure. Today, most companies are struggling with if and how to use their voice, scale and reach to engage on issues.
Join Porter Novelli to learn how leading companies are navigating this space, the balance of risk and reward and most importantly, a roadmap to help companies determine, if, when and how to engage on issues. The webinar will walk attendees through the newly launched PN STANCE product offering that includes a proprietary, real-time diagnostic tool designed to aid companies in responding to many of the issues in the marketplace in a way that aligns with their Purpose and core values, their business and their stakeholders.
The complimentary webinar presentation is on October 23, from 2:00-3:00 p.m. ET. Please click here to register.
Speakers:
- Alison DaSilva, Executive Vice President, Purpose and CSR, Porter Novelli
- Andrea List, Manager, Strategic Planning, Analytics & Research, Porter Novelli
