Events, Media & Communications

What New York's New Cause Marketing Guidelines Mean for You

Special WEBINAR November 6 Explores the Impact of New Best Practices
Oct 29, 2012 10:15 AM ET
Campaign: Cause Marketing Masters Series

October 29, 2012 /3BL Media/ - In mid-October, New York’s Attorney General took the unusual step of issuing a set of “best practices” for cause marketing campaigns along with an announcement that they have been adopted by the two largest breast cancer charities, Susan G. Komen for the Cure and the Breast Cancer Research Foundation. What should your business or nonprofit organization do in response to these guidelines? Are other states likely to follow suit?

We've assembled three of cause marketing's leading legal minds to answer those questions and more in a November 6 webinar entitled, What New York's New Cause Marketing Guidelines Mean for You. Join Ed Chansky of Greenberg Traurig, Karen Wu of Perlman & Perlman and Kristalyn Loson of Venable to get the inside scoop on these new best practice guidelines. Register today!     Questions to be Addressed:
  • Will disclosure formats now commonly used on packaging, websites and advertising pass muster under these new best practices?
  • Why do charities need to use extra caution in posting information about 'active and closed campaigns' on their websites?
  • What are the specific recommendations for cause marketing campaigns using social media?
  • How detailed does a charity's mission statement need to be in 'Best Practice' disclosure?
  • Is the suggestion of donation labels mandate or example? 
  • How will companies meaningfully estimate the number of purchase when experimenting with new products/services? 

You Will Also Receive:

  • Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time)
  • A download of the PowerPoint presentation that accompanies this webinar
  • The opportunity to ask questions of the presenter (live attendees only)

This webinar is FREE to CMF Members or $99. 

REGISTER NOW

For more information, contact info@causemarketingforum.com

Check out other upcoming webinars or browse our archive of recorded cause marketing courses, available on demand, 24/7.

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