What's a Company's Social Responsibility After the Sale?
By Megan Wild
When considering corporate social responsibility, many companies tend to look at it with a front-end perspective. The attitude in large is that, “I’ve done everything up to X point, and now it’s hands off for me.” Companies, who take on such a view aren’t necessarily in the wrong. The fact that they are considering sustainability puts them above a large number of businesses.
However, to get to the next level of business sustainability, it’s necessary to consider what the consumer will do with the product after the sale.
The truth is despite the recent popularity of CSR, many businesses fail to consider CSR policies for after the sale. This can be because doing so is too expensive or impractical, but at its worst, it can mean a firm’s CSR policy is little more than a marketing “hook” to get you to buy something.
Megan Wild is an observer of the construction industry and writes about her adventures in home improvement on her blog, Your Wild Home. You can find her tweeting about the construction industry and design ideas on Twitter.
