When Profits and Purpose Collide

Companies are often faced with tough decisions. But what does a company do when it must make a decision that affects the very core of its brand, one that puts profit and purpose at odds?

Urban Decay, a makeup brand known as much for its avant-garde color combinations as its vegan and animal cruelty-free stance, has recently made a major decision to sell its products in China, where animal testing is required by law, reports Ragan's PR Daily. Although Urban Decay affirms this will not change its own animal testing policy, a move into China would mean the Chinese government would have the authority to perform testing on the company's products before they go to market.

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