Whole Foods Market® Funds Community Projects in Developing Countries Thanks to Whole Trade Guarantee™ Products
Company top buyer of Fair Trade Certified™ bananas, pineapples and flowers in the U.S. under Whole Trade Guarantee label; reaches $2.5 million mark
(3BL Media) Austin, TX - April 12, 2012 - Whole Foods Market (NASDAQ: WFM) is proud to announce that with the help of its shoppers, it has paid more than $2.5 million in Community Development premiums for Fair Trade Certified produce and floral. That sum includes more than $1 million in banana premiums, more than $1 million in flower premiums, and more than $300,000 in pineapple premiums, all of which fund projects in the countries and communities that grow these products.
“By purchasing Whole Trade Guarantee produce, our shoppers are not only getting high-quality products, but their purchases help make a difference in the lives of the people who grow their food,” said John Walker, global produce coordinator. “Our team travels to the many countries where we source Whole Trade Guarantee produce, and we’ve seen first-hand the impact these premiums have made thanks to our shoppers’ purchases.”
Whole Trade Guarantee bananas, flowers, peppers and pineapples currently are sourced from Costa Rica, Ecuador, Peru, Colombia and Mexico. Fair Trade Community Development premiums fund community projects such as schools, education programs and health services for children and adults. Worker organizations determine the community projects to utilize the premium money.
“Fair Trade USA is proud to partner with Whole Foods Market in making a positive—and significant—difference in farming communities worldwide. Whole Foods Market is a one-stop shop for hundreds of high quality Fair Trade Certified products, and the long term commitment they have shown to farmers and farm workers across Latin America and the Caribbean is a model for the industry,” said Paul Rice, President and CEO of Fair Trade USA.
To earn the Whole Trade Guarantee seal, growers are third-party certified ensuring that they pay fair wages and provide safe working conditions while caring for the environment. All Whole Trade Guarantee products meet Whole Foods Market’s high quality standards and the program provides more money to producers. In addition to Fair Trade USA, Whole Foods Market works with third-party certifiers like FLO, Rainforest Alliance and The Institute for Marketecology (IMO).
“The Whole Trade Guarantee brings products from around the globe to our stores in a way that puts more money into the pockets of farm workers and small farmers while ensuring exceptional quality with the peace-of-mind that those foods are produced using environmental practices that promote biodiversity and healthy soils,” said Walker. “For example, members of the FINCAMAR banana cooperative in Colombia have used the Community Development premiums to support their children’s education. Fair Trade premiums funded the purchase of uniforms, school supplies, teaching materials and tuition for 174 children. Also, workers at some of our Fair Trade Certified rose farms in Ecuador have used their premiums to create a low interest loan program to help with home improvements such as hot water heaters.”
Whole Foods Market purchased more than half of all Fair Trade Certified bananas, flowers, pineapples, and mangoes sold in the US market, making it the top retailer in 2011 in those Fair Trade categories. These products are sold under the Whole Trade Guarantee label in stores. To date, Whole Foods Market has sold more than 1 million cases of Fair Trade Certified bananas, 500,000 cases of Fair Trade Certified pineapples, and 18 million Fair Trade Certified roses.
Learn more about Whole Foods Market’s Whole Trade Guarantee program here: http://www.wholefoodsmarket.com/products/whole-trade.php. For more information about Fair Trade USA, visit: http://fairtradeusa.org/.
