Why You Should Get Rid of Your Fall Employee Giving Campaign
Feb 20, 2013 5:00 PM ET
It’s estimated that on Valentine's Day, Americans purchased roughly $18.6 billion worth of flowers, jewelry, chocolate and other romantic gifts for their Valentines, with nearly half of all tablet and smartphone owners using their handy mobile devices to make those sweet gestures (according to the National Retail Federation).
But, retailers don't rely exclusively on Valentine's Day to generate a year's worth of revenue from flowers and jewelry - there are other "pulse points" throughout the year which contribute to their bottom line (i.e. Mother's Day, birthdays, anniversaries, etc.) Makes sense, right? So why wouldn’t you treat your employee giving and engagement efforts in a similar fashion?
