Will 2022 Be the Year Virtual Volunteering Gains Even Greater Prominence?
Will 2022 be the year virtual volunteering gains even greater prominence?
In 2020, corporate volunteering and giving witnessed a great leap in its evolution. The pandemic led to a period of corporate and personal introspection, resulting in greater empathy, more understanding, and a positive bias for action. Virtual volunteering was at the forefront of this paradigm shift, allowing for employee engagement while adhering to lockdowns and social distancing norms.
Virtual volunteering started small in 2020 and, by 2021, turned into a way for 52% of companies to support the causes in which they believe. In keeping with this upward trend, 2022 could be the year virtual volunteering gains further prominence. Several factors made it easy for organizations to transition from physical models of employee giving to virtual volunteering. With this in mind, it’s not surprising that 91.3% of organizations currently using virtual volunteering said they are likely to continue these activities in the future. This statistic alone shows just how prominent virtual volunteering still is in 2022. But it’s not the only one. So, let’s examine a few more reasons 2022 will be the year virtual volunteering gathers even more momentum.
The pieces that will drive increased adoption of virtual volunteering are already in place. What will tie them together is the constant state of flux our world seems to be in. There are emerging crises, catastrophes, and causes to which we are all beginning to pay greater attention, and the way we work – and engage with our companies – is changing, too. Luckily, there is also an increased awareness among corporates that it is time to act. Virtual volunteering is helping to bridge the gap between those who need help and those willing to provide it. With the way we work changing as rapidly as it is, the increased adoption of virtual volunteering is inevitable and a necessary step toward a well-rounded corporate volunteering strategy.
