The Year in Sustainability Communications: 2024 Market Trends & Insights
3BL’s year-end report examines key trends and engagement patterns, including ROI from impact communications, sentiment analysis, audience interaction, and more.
NORTHAMPTON, Mass., December 10, 2024 /3BL/ - The growing focus on sustainability is not just influencing corporate communications strategies, it’s transforming how audiences interact with impact stories. As highlighted in 3BL’s end-of-year analysis: audiences are more engaged with sustainability communications than ever before.
This report offers a comprehensive overview of how sustainability communications performed throughout 2024. It provides valuable insights for businesses to refine their strategies and better align with public expectations, ensuring lasting impact in a changing environment.
We cover:
Measuring ROI in Sustainability Communications: We reveal the return on investment companies are experiencing from communicating impact. With metrics highlighting both content reach and audience engagement, businesses can understand how well their efforts resonate.
The Role of Sentiment: We analyze the most frequently used terms in impact communications and assess which ones generate the most positive sentiment. This insight is essential for businesses as it reveals the language that sticks with audiences, enabling them to create content that fosters greater engagement.
Content Categories and Industries Resonating with Audiences: We examine the content categories with the highest growth, those that saw increased engagement throughout the year, and the leading categories that consistently attract audience attention. Additionally, we highlight the top five industries generating significant interest.
About 3BL
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most.
3BL partners with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.
