You Can't Solve the Problem with the Same Thinking that Created It

You've heard it before, "If you always do what you've always done, then you'll always get what you always got."  In other words, you can't solve the problem with the same thinking that created it.  Such is the case with climate change, carbon, water, and other pressing world concerns.   So, if doing what you have always done isn't going to cut it, then what is?  

A change in perspective.   The lens of business sustainability is that perspective.    Business sustainability isn't about sacrificing profitability or becoming an environmental business.  Sustainable business strategies span a multitude of topics: stewardship of resources; best practices; reputation, brand management and customer service; leveraging technology and enable a business to meet goals of growth and revenue generation while simultaneously contributing innovative thought leadership to some of the world’s most complex and pressing concerns.    If you think business sustainability is a passing trend, think again.    Click here to learn which business sustainability strategies are making their way into corporate decision making. 

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