The Consumer Goods Forum is delighted to announce the following new companies have joined our global membership community and, in doing so, have confirmed their commitment to our vision of better lives through better business.
We are faced with a choice. The world’s leading corporations will play an outsized role in either exacerbating the crisis or rising to demonstrate bold leadership.
For more than 170 years, American Express has been committed to backing our colleagues, our customers, our partners and the communities we serve around the world.
Inside HPE, they are taking action to ensure the health, safety and wellbeing of their employees. By protecting the health and safety of their team members, employees are better prepared to serve their communities, partners, and customers.
With the clock ticking on the deadline to complete the SDGs, governments need to do more to harness participation from both the public and private sectors
COVID-19 has made the going considerably tougher for business in 2020. We don’t know yet precisely how each purpose-driven business leader will net out after this tumble-dry cycle.
Hilton and American Express announced that the companies, in partnership with Hilton’s ownership community, will donate up to 1 million hotel room nights across the United States to frontline medical professionals leading the fight against COVID-19.
A health emergency such as the one we are experiencing will surely leave us with a different world from the one we know, which will strip away what is accessory (as crises usually do) and offer us an environment with new opportunities to innovate, improve and work to impact society in a positive way.
With “stay at home” and “shelter in place” orders increasing across the U.S. due to the continued spread of coronavirus, small businesses and their employees are particularly vulnerable today. Now, we’re seeing major brands step up to help smaller businesses get by, because after all, we’re all in this together.
Here, we’ve rounded up examples of how companies are changing their business operations to provide products and services to help during this growing crisis.
As many brands shift operations, make major donations and activate employees to help, there is one other major resource brands have to offer: marketing spend. Here we’ve seen a number of brands step up to spread public awareness messages in the time of COVID-19.
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