Joe Arvai, is the Director of the Erb Institute at the University of Michigan; his research focuses on decision-making in support of the triple-bottom-line. His work unfolds in the real-world, and accounts for decision-making by a broad spectrum of public and stakeholder groups, as well as by technical experts, business leaders, and policy makers.
As a follow-up to Erb Faculty Director, Joe Arvai’s publication in Nature Climate Change, Michigan Radio talks with Joe about his recent research which attempts to understand exactly what it takes to get people to care about climate change. This study was co-authored with Jing Shi, Vivianne H.M. Visschers and Michael Siegrist and is published in Nature Climate Change (April 2016.)
Consumer packaged goods (CPG) companies often find themselves boxed in by customer demand. On one hand, more shoppers say they want to purchase more sustainable products, but many are not willing to pay a premium. And although most consumers still base their purchases largely on price and performance, the trends are clear: Environmental sustainability is expected. This applies to not only products, but also packaging.